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Common Sense PR

Archive for March 2007

March 29th, 2007

The Blog Reputation Fallout Continues

More from the train wreck that is the public shaming of a group directly and indirectly accused of being behind a campaign of nasty online messages and death threats aimed at blogger Kathy Sierra.
Another of the people surfaced briefly to describe the destruction of his reputation, and explain that he has never posted an anonymous […]

By Eric Eggertson -- 3 comments

March 28th, 2007

Wired and Microsoft - A Look Behind the Media Relations Curtain

Wired Magazine’s Fred Vogelstein got a glimpse into the media relations strategies and tactics employed by Microsoft and its public relations firm Waggener Edstrom.
He was inadvertently sent a document laying out in detail the extensive efforts being made to monitor, anticipate and influence a feature article on Microsoft’s transformation into a company of greater […]

By Eric Eggertson -- 4 comments

March 27th, 2007

Christopher Locke’s Damage Control during a Blogstorm

I guess when your nickname is Rageboy, it’s hard to back away from a fight.
So we see Christopher Locke defending his reputation by refuting the implication that he was a mastermind of anything more than civil disobedience and poking at the egos of various well known bloggers.
He does a good job of expressing how offended […]

By Eric Eggertson -- 1 comment

March 26th, 2007

The Internet Was Built on Bullying, so Let’s not Pretend this Is New

The portion of the blogosphere that I frequent is appalled at the recent death threats and demeaning comments aimed at Kathy Sierra.
It’s hard to imagine a less likely target for a hate-fest than Sierra, who generally writes smart, helpful posts about website design and writing on Creating Passionate Users. The cheery retro style of her […]

By Eric Eggertson -- 13 comments

March 26th, 2007

Common Sense PR Cracks the Top 150 Marketing Blogs List

The Power 150 List goes international.
Now that Todd Andrlik has extended his Power 150 List of top marketing blogs outside the U.S., Common Sense PR is in a tense battle to move up from 132nd spot.
Having reviewed the metrics, my first strategy will be to delete all my competitors from my BlogLines account, which I […]

By Eric Eggertson -- 5 comments

March 26th, 2007

Business News - Track the Whole b5 Business Channel

There are several ways to follow news and views in the b5 media Business Channel.
A new option is to visit the Business Channel page, either to see what’s new, or to subscribe to the feed for posts from all our business blogs.  After setting up a bunch of individual subscriptions when the channel first launched, […]

By Eric Eggertson -- 1 comment

March 24th, 2007

iTunes Sends Me a Message - Bum Rush the Charts Aftermath

Okay, I did my bit on Thursday and downloaded Black Lab’s song Mine Again, as part of Bum Rush the Charts.
In my small way, I stuck it to The Man, by showing that big corporations don’t control everything in the music industry.
I guess Steve Jobs heard my shout in the wilderness, because he sent me […]

By Eric Eggertson -- 3 comments

March 24th, 2007

Open Source Consulting: Your 2 Cents for Promoting a Top Myspacer’s Book

As an experiment in open source consulting, I thought everyone who visits Common Sense PR could lend a hand as I try to help Kevin Palmer launch a book based on his experiences as a top MySpace blogger.
Feel free to pitch in with any ideas you want to share publicly by leaving a comment here, […]

By Eric Eggertson -- 2 comments

March 22nd, 2007

Bum Rush the Charts Is Viral Activism

We’ve seen civil disobedience, petitions, letter-writing and phone campaigns, boycotts, street theatre, peaceful and violent protests, parades, marches, ribbon-tying, bumper stickering, chanting, singing, hunger strikes and get-out-the-vote drives.
Now we’re seeing a Buy In, the commercial equivalent of text messaging your vote for your favourite Idol singer.
It’s Bum Rush the Charts, and it’s an online expression […]

By Eric Eggertson -- 3 comments