Common Sense PR

Quick Tips - Product News Releases

by Eric Eggertson on November 9th, 2006

Strive Public Relations offers tips on how to write a news release about a product:

• Make sure you thoroughly understand the product.
• Contrast features to those of competitive products.
• Talk to a customer. If possible, talk to a competitor’s customer.
• Determine objections. Whatever you discover, make overcoming this the main objective of the release.

For a description of each point, see Sherrilynne Starkie’s post.

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POSTED IN: News Releases, Quick Tips